Why Most Brands Fail On TikTok Shop
Most brands either don't have a creator program at all, or they have one that's sitting completely still. Here's what a neglected program looks like.
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Wrong creators
Reaching out to creators with no alignment to your product category, no real engagement, and no history of driving sales.
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No follow-up
Creators get gifted product and go quiet. No follow-up system, no accountability, no content delivered.
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No attribution
No system tracking which creators drive actual orders. No way to know what's working or who to double down on.